The Tourism Authority of Thailand (TAT) has successfully hosted Asia’s first Travel Blog Exchange 2015 (TBEX Asia) in Bangkok.
Held from the 15th to 17th of October, the vent attracted more than 650 bloggers and online writers worldwide from 50 countries to exchange knowledge and ideas, and learning a bit about Thailand as well – discovering Thainess.
Mr. Yuthasak Supasorn, Governor of TAT said, “The Thainess elements experienced and shared to the world by travel bloggers attending the TBEX Asia 2015 will certainly help boost global traveller confidence in Thailand as a tourist destination and inspire travellers, especially the young generations, to want to visit the kingdom and experience Thainess for themselves.”
TBEX Asia 2015 presented a unique opportunity for Thailand to showcase the “2015 Discover Thainess” tourism campaign and allow Thailand-based bloggers to network with their worldwide counterparts. Chinese travel blogger Maggie Wu, pictured above, spoke at the event and blogged about her experience on her blog: Fly With Maggie.
Writers and online bloggers attended seminars and presentations from successful bloggers and social media experts, and they also had the opportunity to join several post-tour programmes based on Discover Thainess theme.
Post event tours ranged from food and culture tours, Thai cooking classes; shopping guides, local market visits, Thai boxing lessons, Thai spa experiences, and bar hopping.
Mr. Yuthasak said, “The hosting of TBEX Asia 2015 is in line with the TAT’s online and digital marketing strategies to promote tourism via all forms of new media. This helps us catch up with young generation travellers who are more accustomed to social media channels.”